Lessons in Framing Overdose Prevention: Considerations for Rural Communities

Overdose Prevention
Written By Rulo Strategies

To assist rural communities in effectively communicating overdose prevention, the Berkeley Media Studies Group (BMSG) offers comprehensive insights on how this topic is framed within rural contexts. Their presentation covers key components, including messaging strategies (beginning at 9:49), methods for framing and reframing the issue (16:28), utilization of Lakoff’s Levels of Framing (22:21), relevant research findings (25:16), techniques for message development (30:03), and recommendations for selecting effective messengers and communication practices (36:18).

Rulo Strategies https://www.rulostrategies.com
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Mapping the Lived Experience of Substance Use Stigma: A Conceptual Framework of Salient Attitudes, Beliefs, and Behaviors in Rural-Dwelling People Who Use Drugs